Daily Speakers at IBS to Give Tips on Surviving Downturn

Each day of the 2009 International Builders’ Show will open with a special session featuring one of three nationally recognized speakers from companies that have capitalized on innovation and turned challenges into opportunities.

The speakers will provide insights into marketing effectiveness and communications; long-term growth through green building; and the culture, service and business choices businesses will have to make in today's environment to survive and thrive.

The speakers' presentations are aimed at helping to guide IBS attendees as they navigate the downturn and position their companies for the market’s eventual resurgence.

Wednesday, Jan. 21
• “Turning Green to Gold: Environmental Business Practices Drive Long-Term Growth”
10:15-11:45 a.m.
With Andrew Winston, founder of Winston Eco-Strategies, which helps leading companies use environmental strategies to grow and create enduring value. With a sharp focus on execution, Winston will offer a thoughtful, pragmatic road map that companies can use to cope with environmental pressures and responsibilities while sparking innovation that will drive long-term growth. Co-author of the “Green to Gold,, Winston has based his work on significant on-the-ground, in-company business experience. He has held executive positions and has had profit and loss responsibilities throughout his career, and has consulted with start-up and Fortune 500 companies like Bank of America, Reuters, Coca-Cola and IKEA. He also served as marketing and development director for Time magazine, director of business development for MTV and VH1 and vice president of marketing and business development for the online arm of a national retailer.

Thursday, Jan. 22
• “Boom! Blowing the Doors Off of Business as Usual: Seven Essential Choices to Skyrocketing Success”
10:15-11:45 a.m.
With Kevin Freiberg, founder and CEO of the San Diego Consulting Group. Freiberg is dedicated to equipping business leaders for a world of change and will discuss future trends and best practices and help attendees discover and determine what works and what doesn't. Since 1986, Freiberg has had global practice working with firms in Europe, Japan, Central and South America as well as companies throughout the United States and Canada. His book, “Boom! 7 Choices for Blowing the Doors Off Business-As-Usual,” distills 20 years of collective wisdom.

Friday, Jan. 23
• “Secrets from the Trend Tester: Changing Rules You Can Capitalize On”
10:15-11:45 a.m.
With Peter Hart, founder of Peter D. Hart Research Associates, considered one of the top public opinion analysts in the country. Hart will analyze the changes and shifts that have completely tossed aside the old rules of communication and gathering and sharing information. This sea change means that organizations that are listening and communicating as they did five years ago, much less 10 years ago, are increasingly out of touch with the people and issues that matter. Hart will identify the strategies and techniques that will succeed in a world with ever-changing rules. Since 1971, Hart’s organization, Peter D. Hart Research Associates, has conducted strategic planning projects for clients such as IBM, Coca-Cola and Tiffany & Co. A leading shaper of national trends, he is also an official pollster for NBC News and The Wall Street Journal. For more information about the daily featured speakers at IBS, click here. To Register for IBS

For IBS registration information, click here. To register online, click here. For the latest IBS information — including floor plans, renderings and construction photos of The New American Home — visit the 2009 International Builders’ Show Web site at www.BuildersShow.com.