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Multicultural Sales Techniques and Strategies (NEW)

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How can you profit from the increasing number of today and tomorrow's multicultural new home buyers in the U.S.? This course provides your entire building/remodeling sales and marketing team with an understanding of our culturally diverse home buying market and practical tips for communicating effectively with the multicultural client. Participants will benefit from hearing about actual experiences with multicultural clients and by examining their own best practices to determine how they can adapt their techniques to be successful with clients from any cultural background.
Designations: CMP, MIRM, MCSP, CMB (Certified Master Builder) 

Related Audiences: Architects/Planners/Designers, Builders/Contractors - Commercial, Marketing/Advertising/PR Professionals, Real Estate Brokers and Agents, State and Local Association Leaders, Subcontractors/Specialty Trades, HBA Staff, Manufacturers/Suppliers, Builders/Contractors - Custom, Builders/Contractors - Multifamily, Builders/Contractors - Production, Builders/Contractors - 50+ Housing, Builders/Contractors - Small Volume, Dealers/Distributors, Modular/Panelized/Log Home Manufacturers/Dealers, Mortgage Professionals, Committee Members, Council Members, Members

For more information or to register, click here.

Location: HBA of Greater Columbia, 625 Taylor Street (first floor), Columbia
Contact: Heather McDonald at 803-256-6238 or This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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